On the morning of March 11, the Communication Studies Concentration of the Master of Arts in Communication Studies at Beijing Normal–Hong Kong Baptist University (BNBU) hosted a special academic lecture, featuring Mr. Wang Bo, Chief Content Officer of JAZZYEAR, as guest speaker. Centered on the theme “Media Professionals in an Era of Technological Transformation: Anxiety, Judgment, and Growth,” the lecture explored how media practitioners can confront professional anxiety, develop sound judgment, and achieve personal growth amid the sweeping impact of artificial intelligence on the content industry. The lecture was moderated by Dr. Xu Miao.

During the lecture, Wang Bo drew on his extensive cross-disciplinary experience to offer an in-depth analysis of the professional anxieties and technological challenges facing media practitioners today. He pointed out that such anxiety stems not only from unfamiliarity with emerging technologies, but also, more profoundly, from concerns that the core value of content may be diluted in the age of algorithms. Against the backdrop of rapid technological change, he argued that the most essential competitive strength of media professionals remains judgment—the ability to distinguish truth from falsehood, identify emerging trends, and uncover topics of genuine public value and social significance amid a flood of information and an ever-expanding array of tools.

Addressing the theme of growth for media professionals, Wang Bo also shared his advice with the students in attendance. In his view, future media talent will need a more interdisciplinary knowledge structure: they must continue to strengthen the fundamentals of storytelling in text, images, and other forms, while also actively embracing technological tools and understanding their underlying logic as well as the boundaries of their application. Drawing on his observations from interviewing leading scholars and entrepreneurs in the field of artificial intelligence, he encouraged students to move beyond either one-dimensional fear of technology or blind admiration for it. Instead, he urged them to adopt a more open, prudent, and humanistic perspective, turning technology into a powerful support for the production of high-quality content.

During the interactive session, Wang Bo engaged in in-depth discussions with students on topics such as the challenges posed by AI-generated content to journalistic ethics and how technology reporting can strike a balance between depth and human warmth. The lecture not only provided students in the Communication Studies Concentration with a valuable opportunity to better understand the latest industry developments and reflect on future career paths, but also inspired them to think more deeply about the responsibilities, values, and future of media professionals at the intersection of technology and humanity.

Speaker Profile：

Wang Bo holds a Master’s degree in Journalism and Communication from Peking University and is a senior technology media professional. With many years of experience in both mainstream media and new media platforms, he has won the First Prize of the Beijing Journalism Award twice. He has long focused on fields such as artificial intelligence and new energy, conducting in-depth interviews with leading experts in China and abroad. He has also served as host and speaker at major technology summits on many occasions, and has participated in the planning and writing of a number of influential reports on the technology industry.