May 28 marks International Menstrual Hygiene Day.

On this day, a warm and meaningful conversation about women’s bodies, women’s health, and women’s strength also took place on the campus of BNBU.

Photo of students and teachers at the event site

From 12:00 noon to 7:00 p.m., the International Menstrual Hygiene Day themed event was successfully held in front of the T6 Teaching Building, opposite V18. Centered on “women’s strength,” “breaking menstrual shame,” and “women’s health education,” the event aimed to invite more students and staff to approach the topic of menstruation in a relaxed, engaging, and participatory way, and to speak more openly about women’s bodies and health.

Where There Are Women, There Is…

“Where there are women, there is…”

What would your answer be?

This was one of the most important and heartwarming questions at the event.

In front of the message board, many students and teachers stopped to write down their answers thoughtfully. Some wrote “strength,” some wrote “understanding,” some wrote “mutual support,” while others shared their feelings about growth, the body, and women’s lived experiences.

Together, these answers formed a special wall of voices. It was not only an interactive installation, but also an open expression on campus: menstruation should not be a topic that is difficult to talk about, and women’s bodies should not be surrounded by shame. Each message was a gentle response to women’s experiences.

Making Health Education Fun

On the day of the event, several interactive activities were set up on site, including phrase-completion games, a 5kg kettlebell challenge, and a “Bestie” tacit-understanding quiz. Participants could complete the challenges with friends while learning about women’s health in a relaxed and playful atmosphere.

Instead of delivering health education in a didactic way, the event brought the topic into everyday campus interactions.

The 5kg kettlebell challenge made “women’s strength” visible and tangible.

Students participating in the kettlebell challenge

The Bestie tacit-understanding quiz brought discussions about the body, emotions, and mutual support into conversations between friends.

Many students who had originally only been passing by were drawn in by the lively atmosphere. They stopped to take part in the games, collect period products, and leave their own messages.

Participants included not only students, but also many faculty and staff members. People with different identities and experiences gathered in the same space to join the conversation on women’s health, turning the event into a genuine exchange in a public campus setting.

Thank You to Those Who Walk Alongside Women’s Strength

This event received strong support from Organyc, an Italian organic personal care brand. Organyc focuses on women’s health and sustainable lifestyles, and advocates the idea of “respecting women’s skin and respecting the Earth.”

At the event site, the brand provided participants with sanitary pads, period pants, tampons, pantyliners, and other women’s health products. In this way, “caring for women’s health” became not only a slogan, but also a real and tangible form of support.

Special thanks go to Evian, a BNBU alumna and currently the China Region Lead of Organyc. As an alumna, she not only provided brand resources for the event, but also witnessed the students’ entire journey from creative ideation to on-site execution.

Group photo of students with Evian

Evian shared that for students, truly executing an event from concept to completion is a highly rewarding experience. She also noted that it was not easy for the students to organize such a meaningful campus event while facing a heavy workload during the final assessment period. She hoped that everyone involved would gain something valuable from the process, and planned to share this event with Organyc’s Marketing Team so that the headquarters and overseas teams could also see this practice from the BNBU campus.

From Zero to One: Bringing Classroom Learning into a Real-Life Setting

For the student team, this was not only a themed event, but also a real professional practice.

From the initial brainstorming sessions to repeated communication with the sponsor; from setting the event theme and designing interactive activities to creating posters, display boards, and other visual materials; from setting up the site to completing the execution and wrap-up, every stage of the event was completed by the student team themselves.

Instructor Lu Chen commented that the students successfully connected International Menstrual Hygiene Day, women’s health education, and the expression of women’s strength. The activity design was highly engaging and appealing. Even in the intense heat of nearly 40 degrees Celsius, the event still attracted many students, faculty, and staff members, fully demonstrating the team’s abilities in event planning, visual communication, and on-site execution.

She also expressed special thanks to Evian and Organyc for providing students with such a valuable real-world project opportunity. “This allowed students to bring what they had learned in brand communication, event planning, and public-issue communication into a real campus setting, and to complete a full practice facing real audiences.”

Xu Xiaying, founder of PRAgency, also recognized the event. He said that this campaign, from planning and creative design to on-site implementation, was independently completed by the student team under the guidance and support of Lu Chen and the brand. In the end, it achieved a strong communication effect. For the students, this was not only a course-based practice, but also a project experience very close to a real workplace setting. “Seeing them transform classroom learning into a campus event that was truly seen, participated in, and recognized, I feel sincerely happy and proud of them.”

They Said: It Was Hard, But Worth It

After the event, students who participated in the planning and execution also shared their reflections.

Liu Yali mentioned that the preparation process was not easy. Both the planning and design went through many rounds of refinement and revision. As the event took place during the final assessment period, the pressure was even greater. At first, the team worried that the final result might not meet expectations, but the enthusiastic response on the day of the event came as a pleasant surprise.

“Seeing a project go from zero to a successful launch gave me such a strong sense of achievement. All the exhaustion disappeared. Even the heat didn’t matter anymore.”

Xu Feiyang expressed her gratitude to PRA Agency for providing a platform that allowed her to truly engage with marketing and event planning work. She found the experience highly valuable and personally challenging in the best way.

Zeng Weiyi shared that since entering the PRA programme, the students had planned many activities as coursework, but this was the first time they had fully participated in an event from initial planning to execution and wrap-up. “This event was especially meaningful, and the date happened to align perfectly with International Menstrual Hygiene Day. Everything felt just right.”

Zhao Tianyu said that seeing an event she had helped prepare receive attention, appreciation, and active participation from so many girls was a particularly happy experience. She also hoped that the event could bring more confidence and strength to more young women.

Shen Xiaoman said that taking part in the entire process of bringing an event from zero to one for the first time gave her a more concrete sense of professional growth and improvement. Seeing the activity content, posters, and message board—created and refined through repeated team discussions—being liked and recognized by participants gave her a strong sense of accomplishment.

Menstruation Should Not Be Ignored, and Women’s Strength Deserves to Be Seen

Choosing to hold this event on International Menstrual Hygiene Day was, in itself, a gentle yet firm statement.

Menstruation is an ordinary part of many women’s life experiences, yet it is often avoided, misunderstood, or wrapped in shame. Bringing this topic into a public campus space was not about making the discussion heavy. Rather, it was about encouraging everyone to understand and respect the body more naturally, and to respect the diverse lived experiences of women.

Through games, messages, product distribution, and face-to-face conversations, this event opened up a campus dialogue on women’s health. It brought professional knowledge into a real setting, and made a public issue participatory, expressive, and visible.

On May 28, there was sunshine, heat, and the busy rhythm of final assessments on campus. There was also a group of students who used sincerity and creativity to complete a warm and meaningful practice.

Where there are women, there is strength, understanding, support, and many more stories that deserve to be seen.