"I am like a ranger, wandering around all my life," said Prof Tze-ki Hon, Dean of UIC's Faculty of Humanities and Social Sciences (FHSS).Before coming to UIC, he had worked and lived worldwide for nearly 30 years. He went to the University of Michigan, US, for his MA in Asian Studies after receiving a BA in history from the University of Hong Kong, and later gained a PhD in History from the Uni...

  The Faculty of Humanities and Social Sciences (FHSS) established a cooperative partnership with AHA Hong Kong Macau Youth Incubation Center (AHA) on 27 October 2022. Headed by Prof. Tzeki Hon, Acting Dean of FHSS, members from the FHSS “Branding the Guangdong Hong Kong Macau Greater Bay Area Research Center” attended the contract signing ceremony.FHSS and AHA representatives’ group photo a...

Article information on SAGE JournalsUndergraduate studies at UIC are not just about learning, but to lay foundation for a possibility in academia. Ding Ziyi (Coco) and Yao Chengxi (Chauncey) took the first step on the way of their research life. As year-two PRA students, they published their book review titled “Book Review: Women in PR History by Anastasios Theofilou” on Media International A...

Two Gold and One Bronze Awards in Chinese University Students’ Advertising Academy AwardA mock-up attempt in real campaigns is a precious experience for students who would like to work in the industry. Chinese University Students’ Advertising Academy Award (“AAA” hereafter) is one of these occasions that provides opportunities for students to reach out to real-life cases.The award ceremony ...

A lively and interesting Public Relations Communication Lecture opened on time at T7-103 on March 31, 2021. This lecture is sponsored by the PRA Faculty, and invited to Mindy Shen, the founder and general manager of Shanghai pH7 Communications Co., Ltd. She is a senior public relations professional with 15 years’ experience, aiming to bring you an impressive industry professional sharing.After...

On March 12th, 2021, more than 90 PRA teachers and students came to BYHEALTH, visiting the "Transparent Factory" under the leadership of manager Ms. Peng, and experienced the interactive project of BYHEALTH Nutrition Exploration Museum. During the tour, students have learned a lot about the production, management, sales, service and marketing of the enterprise.The visiting was divided into two ...

At 10:00 a.m. on May 20, 2018, the opening ceremony of the Universities Joint Works Exhibition with the theme of “ALT-Ctrl-shift selection control transformation" organized by Jinjia Creative Valley was held in front of the huge murals in the square of Creative Valley Park, officially opening the 13 days achievements exhibition. The exhibitors include Public Relations and Advertising Faculty, ...

On March 15, 2018, 20 teachers and students from PRA came to BoYi Data to study under the leadership of Dr. Rongxian Zhang, the founder and president of BoYi Data.Group photo of BoYi Data team and guestsDr. Rongxian Zhang led the PRA teachers and students to visit the company. He introduced the corporate culture of BoYi Data, the company's products, namely an exclusive network big data mining p...