Alumni Spotlight | Lyu Jiachen: Charting an Interdisciplinary Path in Journalism and Communication

    On the afternoon of November 21, 2025, Lyu Jiachen, a 2023 graduate of the Master of Arts in Communication programme (Communication Studies Concentration) at Beijing Normal–Hong Kong Baptist University (BNBU) , returned to his alma mater to deliver an alumni sharing session titled “Interdisciplinary Pathways and the Future Possibilities of Communication Studies.” The session, hosted by the Communication ...

    2025-11-26

    Public Lecture | Challenges and Experiences in Communication PR Campaign Planning

    On 26 April 2023, Mr. Tommy Tse was invited to share a talk with UIC students on the topic of communication PR activities. Mr. Tse gained a Bachelor of Arts in Communications from the University of California, Davis, and a Master of Arts in Communications from Hong Kong Baptist University. As the Director of PR and Corporate Communications for Penfolds Greater China, Mr. Tse has over 20 years o...

    2023-04-26

    Public Lecture | Chinese Investigative Journalism

    Journalists Ms. Xiaoping CHEN and Mr. Ran AN were invited to Zhuhai to present a lecture sharing on Chinese investigative journalism to the students of UIC on 10 March 2023. They prepared some classic cases of domestic investigative journalism. Ms. CHEN is an experienced media practitioner who graduated from the Department of Journalism of Jinan University, majoring in International Journalism ...

    2023-03-10

    Public Lecture | The Digitalization of Chinese Press

    Mr. Jianzhong CHEN, Chief Strategy Officer of Shenzhen Press Group DuteNews and Executive Deputy Editor-in-Chief was invited to Zhuhai on 24 November 2022 to deliver an industry-sharing lecture to UIC students on the digitalization process of China's newspaper industry. Mr. CHEN has been in the journalism industry for more than 20 years, and as a witness to the digital transformation of the Chi...

    2022-11-24

    Public Lecture | The Possibilities of Animation

    On 30 November 2022, Dr. Lai WEI from the Hong Kong Polytechnic University shared a lecture on the theme of animation with the UIC students. With the development of subcultures, animation is gradually becoming an interesting field for young people. From anthropomorphism, Dr. WEI analyzed the data presentation of anthropomorphic virtual agents in a multimodal environment and explored the possibi...

    2022-11-30

    Public Lecture | Logic and coping strategies for generating social networking topics

    Prof. Xiaoguang FU from the Communication University of China was invited to UIC to give a fascinating lecture on "The logic of social network topic generation and coping strategies" on 18 October 2022. Prof. FU graduated with a Master's degree from the University of Bristol and a Ph.D. in Journalism from the Communication University of China. He is very concerned about the change in traditiona...

    2022-10-18

    Public Lecture | Social Media Marketing: B2B Social Media Marketing

    On 26 November 2022, Ms. Siya YANG was invited to share a lecture on social media marketing for UIC students. Ms. YANG has many years of experience in the Public Relationship field, she was the Head of Branding at Fosun Rui Zheng Capital and PR Manager at Forbes (China). Now she is the Executive Director of PR at Hashkey Capital in Singapore. Ms. YANG prepared a wealth of industry case studies ...

    2022-11-26

    Public Lecture | Introduction to Big Data-based Programming Languages

    On 26 September 2022, Dr. Shijun NI from Communication Studies of Hong Kong Baptist University shared a lecture on Introduction to Programming Languages Based on Big Data with UIC students. As a former programmer in the development department of SF, Mr. NI has strong data processing and programming skills. During the lecture, Mr. NI introduced the basic knowledge of data analysis to the student...

    2022-09-26