“The audience’s eyes were captured by videos and pictures that vividly illustrated Korean culture, and the provided Korean cuisine and coffee were much admired and sought-after,” said Wang Yonglin,...

Prof Zhang Meifang, coordinator of the Master of Arts in Translation Studies in the English Department of the University of Macau, lectured on a functional approach to translation studies and teaching...

What is the stereotype of China and Chinese people in Western literature? Dr. James I. McDougall, Associate Professor of American Studies from the Centre for International Studies of Shantou Universit...

Creativity is a buzzword in advertisements, in the workplace and even in the classroom. But what is “creativity”? How can we estimate whether teachers or students are “creative”? Dr Rodney H. Jone...

Vice President of Ogilvy Public Relations, Guangzhou, Ms Frangelica Liang, explained her understanding of brand communication in her lecture “The New Era of Brand Stewardship” at UIC on 24 October. ...

Staff and students savour delicious food The Festival of Cultures programme enthralled staff and students on 4 December. Besides delicious cultural treats, traditional costumes and colourful posters, ...

The DHSS Advisory Board Committee The Division of Humanities and Social Sciences (DHSS) at UIC held the first meeting of its Advisory Board Committee on 12 September. Prof. Leo Ou-Fan Lee, Sin Wai Kin...

A group of UIC students, teachers and a graduate presented their research results to academics from all around the world at the 4th International Conference on English, Discourse and Intercultural Com...